In one word: Awesome! Our sponsor, Superbet, is launching a new, impressive campaign!

Where there's sport, there's excitement. And if that's the case, it's great! Superbet, one of the leaders in the Polish bookmaking market, is launching a new, eye-catching campaign. “In one word: Super”, which aims to highlight the huge role emotions play in sports and cheering!

Emotions that connect generations

The new brand communication is a tribute to all sports fans - both young and old.

“We were looking for a fresh idea that would allow us to consolidate our activities across all channels and reach younger audiences more effectively, but at the same time – through our ambassadors and a pinch of humor – would also be attractive to more experienced fans,” says Katarzyna Gawlik, Marketing Director at Superbet Polska.

Punchline Agency is responsible for the concept and creative supervision, while the campaign, directed by Michał Korzewski, was produced by Papaya Films with post-production by Badi Badi.

“ We have considerable experience in the bookmaking industry, which is why we were even more excited about this tender” - Michał Krygier, co-owner and creative director of Punchline Agency.

Interestingly, the campaign was created based on customer research, including representatives of Generation Z, which makes it exceptionally relevant and tailored to the expectations of recipients.

"We don't want to create a product that's disconnected from the customer. The customer is our obsession; we listen to their voice and want to best meet their needs. Therefore, when creating this campaign, we also researched the creative concept and expected communication directions," reveals Katarzyna Gawlik.

Sporting emotions at their best

The commercial transports viewers into a world of sporting excitement. There's euphoria, but also disappointment—just like in real life, and plenty of surprising moments—so everything that makes cheering for a team so exciting is here.

The campaign, as in previous brand spots, features Superbet ambassadors: Mateusz Borek, Jerzy Dudek, and Sławomir Peszka. Their presence lends authenticity to the message and makes Superbet even more associated with sports. Research has clearly confirmed that the ambassadors' presence is now a hallmark of the brand, highly appreciated and anticipated by audiences. The spot also features an authentic goal by Adrian Błąd – voted the best goal of the autumn round in the Ekstraklasa.

Superbet is becoming more and more present in Polish sports

The brand is one of the most active sponsors in Polish football - the company's logo appears on the shirts of three Ekstraklasa clubs, which is an unprecedented event on the sponsorship market and was also included in this campaign:

"This is an unprecedented situation; never before has a sponsor been present on the fronts of three Ekstraklasa shirts. We're proud of this and wanted to highlight it in our advertising. At each club, we strive to run a series of activations that will make going to the stadium an experience that fans will describe in one word when they return home: SUPER," says Bartosz Malaka, Head of Marketing & Sponsorship at Superbet Polska.

Superbet – the leader in innovation in the industry

The campaign will feature ads advertising the brand's products, which heighten the excitement of betting. Superadvantage means that a bet slip can be settled as a winner with a certain advantage regardless of the final score. Superboosts, which have recently been breaking popularity records, increase the odds of selected events. BetBuilder allows you to combine various events into a single bet, including live bets. The new Superbonus increases winnings on a bet slip by up to 100%.

"In one word: Super" is not just a campaign slogan. It's a concept that allows us to broadly explore the spectrum of emotions experienced by sports fans, while also effectively communicating our product offering. - emphasizes Bartosz Malaka.

A year full of sporting emotions

Campaign launch "In one word: Super" opens a new chapter in Superbet's marketing activities for 2025. The company, which has won the title of best bookmaker in Poland for the third year in a row, has no intention of slowing down.

We have a fantastic, energetic, and creative team that is constantly developing. These successes only drive us to continue working and raising the bar. The launch of this campaign is just the beginning, and there are still many exciting activities ahead of us," concludes Katarzyna Gawlik.

Superbet also announces a number of branding activities that will further strengthen the message of the new campaign and ensure that 2025 will be a year of sporting excitement at the highest level.

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