TS Wisła Kraków SA and VML join forces. The club gains a partner in communications and innovation.

TS Wisła Kraków SA announces its official partnership with VML, a leader in the advertising industry in Poland and globally. The partnership aims to support the club in transforming its brand, communications, and sales processes, utilizing the latest technologies, including artificial intelligence and advanced data analytics.

VML's local office is the first Polish winner of the prestigious Grand Prix and Titanium awards at the Cannes Lions festival, with a portfolio spanning over 400 awards for creativity and effectiveness both in Poland and internationally. The 800-person Polish office collaborates with some of the largest brands in the local market, such as Samsung, IKEA, T-Mobile, and Bank Pekao SA, providing them with innovative solutions in marketing, communications, and digital transformation.

The collaboration between Wisła Kraków and VML formalizes existing, less formal contacts, which were united by vision and ambition, says Dawid Szczepaniak, Creative Chairman of VML in Poland. " I'm very excited about the opportunity to work even more closely and exchange experiences with visionaries like Jarosław Królewski, CEO of Wisła Kraków, and Peter Moore, former CEO of Liverpool FC, who recently joined the team. It's an honor for me to play even a small role in bringing the nearly 120-year-old football club into the 21st century and jointly test how artificial intelligence and data analysis can support its operations—whether in image building, ticket sales, merchandising, or sponsorship acquisition. And most importantly, we're all eager for a swift return to the Ekstraklasa."

We believe that Wisła Kraków – as a club with almost 120 years of history – has not only a duty to cultivate tradition, but also the courage to set new directions in the world of sport. Our partnership with VML is not only an investment in modern communication, but also in the club's future as an organization open to data, technology, and creativity. By combining sporting values ​​with the expertise of a marketing leader, we will strive to create a model of cooperation that can become an inspiration for the entire market. — Jarosław Królewski, President of the Management Board of TS Wisła Kraków SA

The partnership with VML is another step towards a future where tradition meets technology, and passion for sport meets the power of strategic thinking and creativity.