Superbet joins Wisła Kraków Sponsors

Superbet joins the White Star Sponsors and becomes the official bookmaker of Wisła Kraków, whose logo will appear on the back of the first team's match jersey. The agreement runs until 2027. Thanks to their unconventional and pro-fan approach to sponsorship, the entire club community can expect many attractions resulting from this partnership. By registering an account with the bookmaker using the dedicated code "JAZDA," fans will be able to support the club's Academy.

Jarosław Królewski, President of Wisła Kraków, announced this collaboration: "This will be the highest-ever contract in the club's history for a jersey number, the value of which will exceed the revenue from the 2018/2019 Ekstraklasa season's main sponsor, located on the front of the jersey. Stay tuned. The coming days will be interesting."

Today, we can reveal that he had in mind acquiring an official sponsor – the Superbet brand, the second-largest Polish online bookmaker market. The bookmaker is part of the global Superbet Group and the winner of the 2023 Best Sports Sponsor award, presented at the "Sport Biznes Polska" gala. International marketing experts also recognized the sponsorship efforts in the Polish market, recently nominating Superbet Polska for the prestigious EGR Marketing & Innovations award. The White Star's Official Sponsor boasts awards in the 2021, 2022, and 2023 BOOKLET AWARDS plebiscite in the categories of Best Bookmaker, Best Mobile App, Best Live Offer, Best Football Offer, Best Marketing, and User Awards. In the last edition of the plebiscite, a staggering 61% of users chose Superbet as the best bookmaker in Poland.

"The role of the Official Sponsor of a Club like Wisła Kraków is a great pride and responsibility for us. In terms of community strength and position in Polish football, the White Star is undoubtedly one of the largest clubs in our country. We treat this partnership as key to our brand and have a long-term perspective, hence the decision to enter into an agreement valid until at least 2027. We have no doubt that we are now becoming the Sponsor of one of the most important Clubs in our football, and we also have no doubt that the Club will soon return to its rightful place. We want to be part of this journey and, together with the fans, write a new, great story for the Wisła Kraków brand," emphasizes General Manager of Superbet Polska, Łukasz Seweryniak.

"We are delighted that Superbet will join the White Star Sponsors. This is a huge support and motivation for us to continue our work. Thanks to this cooperation, we can set even more ambitious sporting and development goals. I am particularly pleased that the Wisła business has gained a Sponsor with such a talented team of young people. Together, we will be great!" emphasizes President Jarosław Królewski.

Hand in hand with the fans

The foundation of this joint effort will be engaging the entire community. On the one hand, the new sponsor guarantees Wisła fans a great time during the most exciting home matches. On the other, it will enable fans to support the club's Academy. Beyond the basic remuneration, Wisła will be able to receive significant additional funding for youth training at the Academy, thanks to the fans' involvement. Simply registering with the code "JAZDA" on Superbet gives the academy a 10% bonus on your first deposit. But that's not all, as the sponsor will also contribute 1% of the annual profits from these accounts to the club.

"Together with the fans, we will work towards a bright future for the Club, and this will be ensured by a leading Academy. Wisła Kraków has thousands of fans across Poland, so starting today, it will also gain thousands of new sponsors," explains Łukasz Seweryniak, adding: "Looking at the strength of our brands, this is a natural fit. Superbet and Wisła Kraków look only upwards, aiming very high."

Our club is proud to be partnering with Superbet. Thank you for your trust. Together, we're GREAT!

Superbet website - register with the code JAZDA to support the club
Download the mobile app

Follow our partner on: FACEBOOK , INSTAGRAM , X (formerly Twitter) and TikTok.

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About SUPERBET

The Superbet Group is a global operator of online sports betting and gaming, characterized by high growth and rapid development. Globally, the group employs over 5,000 people, conducting bookmaking operations in Romania, Poland, Brazil, Belgium, and Serbia. It has been present in the Polish market since 2018 under the Superbet brand. Since 2020, it has offered online betting through a mobile app and on the superbet.pl website. At the end of 2023, Superbet held a nearly 22% share of the Polish online sports betting market and was the second-largest online sports betting market in Poland.

What makes players choose Superbet? Regular promotions like Super Advantage and Super Bonus make it simply unprofitable for players to play anywhere else, while attractive prizes in free games, including Supergame and Superspin, also attract those looking for other ways to enjoy sports. Add to this the award-winning app, which allows you to watch live match broadcasts, track statistics, and browse other players' bets, and thanks to the Supersocial social gaming platform, Superbet's strong position in the Polish market is fully understandable.

Superbet has been a strong supporter of Polish sport since its inception in Poland. Effective July 1, 2023, it became the Strategic Sponsor of Lech Poznań and its Academy. This is one of the largest partnerships in Polish club football and the first of its kind. In the Ekstraklasa, it also sponsors Górnik Zabrze, and in the lower leagues, Wisła Kraków, GKS Tychy, and Stal Stalowa Wola. The bookmaker also sponsors the Polish national ski jumping team, the largest chess tournament – ​​Superbet Rapid&Blitz – and the Superbet Poland Darts Masters in darts.