Join the White Star team - position: Commercial (B2C) and Marketing Director

Join the White Star team!

Position: Commercial (B2C) and Marketing Director

Place of work: Kraków – Stadium at Reymonta Street

Employment type: Full-time / B2B or UoP – to be agreed

Wisła Kraków is seeking an experienced leader who combines a passion for sport with strong business goals. Your primary responsibility will be to maximize B2C revenue—primarily from the Official Fanshop and ticketing—while simultaneously building a strong brand, engaging fans, and incorporating modern technologies into the club's daily operations.

You'll be responsible for implementing new, pre-selected eCommerce and omnichannel technology that will integrate online and in-store sales and marketing activities into a single, cohesive system. Your decisions will be data-driven – you'll work with business intelligence tools, CRM systems, and marketing automation to analyze results, predict trends, and make decisions that increase revenue.

Your mission in the club

• Create coherent marketing and communication campaigns that attract fans to the stadium, increase online sales and build brand loyalty.
• Develop and modernize merchandising and ticketing based on data, automation and new eCommerce/omnichannel technology.
• Use modern technological solutions (CRM, marketing automation, analytical platforms, Business Intelligence systems, dynamic price lists, offer personalization).
• Combining commerce, marketing and communications into one well-oiled mechanism that works for the club's financial results and its long-term development.

Key areas of responsibility:

1. Marketing and Communications

• Creating and implementing a long-term marketing strategy based on technology and analytics.
• Omnichannel campaigns: stadium, social media, programmatic advertising, email, influencers.
• Analysis of the effectiveness of activities (KPI, ROI) based on reports from Business Intelligence systems and optimization recommendations based on real-time data.
• A cohesive club image and engaging narrative that connects the community.
• Collaboration with media, commercial partners and sponsors. Online and stationary sales development strategy.

• A modern strategy for selling seasonal and single tickets.
• Optimization of purchasing processes (online UX, mobile systems, payments).
• Dynamic pricing, bundled offers, data-driven promotions and segmentation.
• Increased attendance through targeted campaigns, automation of activities and analysis of results in BI systems.

• Online and stationary sales development strategy.
• Implementation of new eCommerce and omnichannel technology, integrating sales, warehouse, payments and marketing.
• Implementing new distribution models, loyalty programs and offer personalization.
• Cooperation with suppliers, quality control and margin optimization.
• Store integration with CRM, Business Intelligence and marketing automation systems.

• Managing the marketing, communications, ticketing and club store departments.
• Implementation of teamwork, analytics and process automation tools.
• Motivating and developing employee competencies.
• Budget management and reporting results to the board.

Who are we looking for?

• Experienced manager in marketing, B2C sales or e-commerce (sports, retail, events – welcome).
• A leader who has managed a team of at least 5–10 people and is able to work on hard KPIs.
• People with experience in performance marketing, online sales and implementing new technologies.
• A candidate comfortable working with Business Intelligence systems, CRM and analytical tools.
• Fluency in English is a must (other languages ​​are welcome).
• A professional who can combine business, creative and technological perspectives.
• Ready to work with us on-site at the stadium on Reymonta Street.

What do we offer?

• Real impact on the revenues and image of one of the most recognizable clubs in Poland.
• An environment where you can test modern solutions and technologies.
• The possibility of implementing new eCommerce and omnichannel technology that will change the way Wisła Kraków conducts sales and marketing.
• The opportunity to implement your own ideas and strategies that will stay with the club for years to come.
• Stadium office – with a view of the pitch and parking in the center of Krakow (even on match days).
• A daily dose of sporting excitement and direct contact with fans, the team and the community.
• Training, international projects and access to modern work tools.

How to apply?

Please send your CV in Polish and English to [email protected] , along with a cover letter answering the following questions:

• Why do you want to become the Commercial and Marketing Director of Wisła Kraków?
• How do you see your first month in this role?