Betclic is the Title Sponsor of the 1st League, 2nd League and 3rd League

Polish Football Association and Betclic brand announces the signing of the largest sponsorship agreement in history of club competitions organized and run by football headquarters. From July 1, 2024, the second, third and The fourth level of competition in Poland will be called Betclic 1. Leagues, Betclic 2. Leagues and Betclic 3. Leagues.

The launch of our partnership with Betclic is a milestone in the development of Polish football. In terms of financial value, it is the largest club football sponsorship agreement signed by the Polish Football Association. Furthermore, for the first time, the title sponsorship covers the third league. This means that 108 clubs across all three divisions will benefit from Betclic's support each season. Never before have such a large number of professional football teams in Poland been supported by a single entity.

"Today we officially announce the commencement of our partnership with the Polish Football Association and are proud to be the Title Sponsor of the Betclic 1st League, Betclic 2nd League, and Betclic 3rd League competitions. We are extremely pleased with this broad scope of cooperation and would like to thank our partners from the Polish Football Association, the First Football League, and TVP Sport for the preparation of these activities," said Bartłomiej Płoskonka, Country Manager of Betclic Poland.

"Betclic has been involved in the development of sport in Poland for several years now. As a sponsor, we are active not only in football. Our brand distinguishes itself in this area through our strong commitment and creative approach to sponsorship activities. We have chosen our own course in marketing communications, and it is crucial for us to engage fans through numerous initiatives and interesting projects. Fans can expect attractions from us on social media, as well as a presence at stadiums and in their cities. Before the start of the season, we will launch a new image campaign, in which our commitment to Polish football will play a central role."

"The Polish Football Association is actively and effectively seeking new sponsors. The agreement with Betclic is the largest sponsorship agreement in the history of club competitions in our country. Thanks to our collaboration with Betclic, the 1st, 2nd, and 3rd leagues have a unique opportunity to reach a higher level of organization. This will benefit the clubs participating in these competitions, as well as the Polish Football Association. We are extremely pleased not only with the unprecedented scale of sponsorship, spanning three divisions, but also with the strategy we have developed with Betclic, which includes enhancing the product on multiple levels – broadcast, content, and fan-focused activations," says Łukasz Wachowski, Secretary General of the Polish Football Association.

"The collaboration with Betclic promises to be incredibly exciting! We're thrilled that a premier league product, consistently built over many years, has gained the attention of an international company with such a recognized brand. This upcoming collaboration promises further development for the competition itself, but above all, tangible benefits for fans, who can expect many exciting projects both online and offline. New challenges lie ahead, and the premier league is ready for them," says Marcin Janicki, President of the Polish First Football League.

The acquisition of a new Title Sponsor means a change to the existing visual identity of the competitions covered by the agreement. In addition to the name, the league logos will also be updated. They will appear on the jerseys of each of the 108 clubs, as well as on advertising boards and during match broadcasts on TVP Sport. Furthermore, the Sponsor's logo will also be centrally located on the jerseys, and all Betclic 1st League matches and selected matches in each round of the Betclic 2nd League will be available to watch for free on the Betclic app.

"This is a particularly noteworthy element of our partnership, but not the only one worth mentioning," added Bartłomiej Płoskonka. "Clubs under Betclic's patronage will receive substantial base support, but each team also has the opportunity to join an affiliate program. As part of this program, thanks to the involvement of fans, Betclic will provide additional funds to the clubs."

The program has no maximum funding limits. It's open to all 108 participants in each season. This is an additional funding option combined with fan engagement. Furthermore, Betclic is also opening the program to any interested club participating in the 4th league in all sixteen Polish voivodeships.

About BETCLIC

Betclic is a legal bookmaker and a leading European brand with a global reach. For years, it has been a market leader in France and Portugal, and since July 2019, it has also been available to customers in Poland. From the outset, it has been committed to supporting sports. In 2024, it became the Title Sponsor of the Betclic 1st League, Betclic 2nd League, and Betclic 3rd League football competitions. Since 2023, it has been the Official Bookmaker Partner of the UFC, a Strategic Sponsor of Ruch Chorzów, and a sponsor of Stal Mielec, Warta Poznań, and Puszcza Niepołomice. Since August 2020, it has also sponsored the Fame MMA combat sports federation. The brand is also the Title Sponsor of the international esports team Betclic Apogee. Betclic has also previously supported Lechia Gdańsk, Piast Gliwice, and the Polish national volleyball team. Additionally, the brand sponsors cultural events such as the SBM FFestival, SnowFest Festival, and the Polish Lech Hip-Hop Festival. Gambling carries risks. BEM is a legal bookmaker. Playing with illegal ones carries consequences.