A Special Pink October! 🎀
Damian Urbaniec
We once again decided that October at Wisła Kraków would be a particularly pink month. We wanted it to be a time when we could speak even more loudly about the importance of breast cancer prevention, regular screenings, and taking care of your health. That’s how the latest edition of our campaign began, with the slogan: “We play for more than the score. We play for each of you.”
On October 1, we launched a video titled “I Play for…”. We wanted to show that our players often take to the field thinking of the most important women in their lives: their mothers, grandmothers, wives, and daughters. The players also play for each of you! That was when the campaign slogan was first heard and became a fixture in our communications throughout October.
Throughout the month, we wanted not only to remind people how important prevention is, but also to show that self-care should be a daily habit. That’s why, together with our medical partner, UNIMED, we prepared an educational feature starring a gynecologist and Aleksandra Madej, a player for Wisła Kraków Women’s First Team. We talked about breast cancer detection, regular screenings, and the emotions and challenges that come with a diagnosis.
The next step was to turn words into action. Knowing how important prevention is, we decided to lead by example and invite women who work at our office or school, as well as those who train with our women’s teams, to undergo comprehensive blood tests. All the participants took advantage of the opportunity to get tested and, at the same time, became an inspiration to others, showing that it’s worth taking care of your health.
The closer we got to the match, the more prominently the statistic 1 in 8 featured in our communications. That’s how many women may develop breast cancer during their lifetime. We wanted to raise awareness of the scale of the problem, but above all, remind everyone not to put off screening. Early detection significantly increases the chances of successful treatment.
To make October even pinker, we also prepared a special limited-edition club collection, available exclusively for this special match. W the collection included a hoodie, two shirt styles, a mug, a water bottle, a bag, a scarf, a cap and a lanyard. In addition, on match day, we gave away pink ribbons with purchases, which everyone could pin to their jacket to show their symbolic support for our initiative.
Next, we seamlessly moved into Match Week, when pink touches appeared everywhere. And match day itself? It was pinker than ever!
We started with a special pink match poster, then took care of the smallest details around the stadium. Pink flags at the corners of the pitch, the captain’s armband, warm-up shirts featuring the campaign slogan and ribbons for everyone working on organizing the match - everything was meant to remind us of a cause that was just as important to us that day as the sporting contest.
The stadium wasn’t the only thing that turned pink. We also illuminated its exterior, as well as the Targi Wisła Biznes space. You, our fans, also played a huge role by joining the campaign in such great numbers and showing up in the stands wearing pink. Just before kickoff, the stadium lit up with pink stage smoke, and pink CO₂ smoke accompanied the players as they walked onto the pitch.
We wanted our initiative to make a lot of noise and reach as many people as possible. Every piece of content, every activity and every touch of pink had one shared goal - to remind everyone that regular screening and taking care of your health are incredibly important.
To wrap up the month, we also organized a Pink Gathering , featuring Marcel Łubik and goalkeeper coach Łukasz Załuska. The turnout was great, and many of you once again added a touch of pink to your outfits. It was a wonderful finale to a month full of commitment, joint efforts and important reminders.
This year’s Pink October showed us that together we can achieve so much more. Thank you to everyone who was part of this initiative - the players, staff, partners, screening participants and, above all, you, our fans. Thank you for being there, for your commitment and for every touch of pink!
See you during the next Pink October. Remember - We’re playing for more than the result. We’re playing for each and every one of you! 💗
A Special Pink October! 🎀