The Małopolska Football Association invites you to free sports management training.
Damian Urbaniec
The Małopolski Football Association invites you to free sports management training sessions. Florentyna Kulig, Managing Director of Wisła Kraków, will be among the speakers.
W On November 7–8, 2026, a series of free training sessions on marketing, organization, and communication in sports will be held in Kraków. Organized by the Małopolski Football Association, the event is aimed at Kraków residents interested in how sports clubs operate, event organization, and the development of local sports.
The meetings will offer an opportunity to gain practical knowledge from experts with many years of experience in managing sports organizations, building their image, and working with the media and business partners.
Florentyna Kulig joins the group of experts
One of the event’s speakers will be Florentyna Kulig, Managing Director of Wisła Kraków , who is responsible for the Club’s organization and development. Her experience includes operations management, sports marketing, and implementing projects that strengthen the Wisła Kraków brand and engage its fans.
The invited speakers also included:
Marcin Animucki - President of the Management Board of Ekstraklasa S.A., an experienced sports manager specializing in professional football management, league business development, and the commercialization of media and marketing rights.
Dr. Mateusz Dróżdż - attorney-at-law, academic lecturer, and former president of Cracovia, Widzew Łódź, and Zagłębie Lubin. An expert in sports club management, sports law, and mass event organization.
Sebastian Staszewski - journalist, sports writer, and author of books, including “Tajemnice kadry” and “Lewandowski. Prawdziwy”. He specializes in sports communication and journalism, and throughout his career has worked with leading Polish media outlets.
Marketing, Organization, and Communication in Sports
The event program covers three main subject areas:
Marketing in sports - effectively promoting sports clubs, building a recognizable brand, and developing cooperation with sponsors and business partners.
Organization in sports - managing the club's day-to-day operations, planning sporting events, and efficiently delivering them.
Communication in sports - building and maintaining relationships with fans, media representatives, and the local community.
The training sessions are intended both for people with experience in the sports industry and for those who are just planning to start working in this area. Participation does not require membership in a sports club or prior experience in sports management.
Dates, venue and registration
The training sessions will take place on November 7 and 8, 2026, from 10:00-16:00 , in the building of the Jagiellonian University's Faculty of International and Political Studies at 4 Władysława Reymonta Street in Kraków.
A block of three training sessions is planned for each day. Registering for a chosen date means taking part in all three training sessions held that day.
Participation in the event is completely free. The organizer will provide participants with coffee breaks and lunch.
Places are limited, so we encourage anyone interested to register in advance using the registration form.
REGISTRATION FORM
The event is organized as part of the “Football for Everyone” project, funded by the 2025 Citizens' Budget of the City of Kraków.
Detailed information and participation rules are available on the Małopolska Football Association website .
The Małopolska Football Association invites you to free sports management training.