Synerise SA is the Title Sponsor of the Henryk Reyman Municipal Stadium

The competition for the Title Sponsor of the Henryk Reyman Municipal Stadium in Krakow has been concluded. The Krakow-based technology company Synerise S.A. has been selected. The agreement was signed for a three-year period, and the facility's official name is now Synerise Arena - Henryk Reyman Municipal Stadium in Krakow.

As part of the conducted procedure, the Title Sponsor of the Henryk Reyman Municipal Stadium was the Krakow-based company Synerise SA – a company operating worldwide in the technology industry, specializing in solutions based on artificial intelligence and big data.

" We are entering a new chapter in the history of this venue. Acquiring the Title Sponsor of the Henryk Reyman Municipal Stadium is an important step towards modern and responsible management of the city's sports infrastructure. Thanks to our good cooperation with Wisła Kraków, we have developed a new competition formula, which confirms the city's openness to public-private partnerships," emphasizes Aleksander Miszalski , Mayor of Kraków. " Cooperation with the Kraków-based company Synerise SA will enable more effective use of the facility's potential and is an example of cooperation that combines the interests of the city, sports, and local businesses," he adds .

The stadium on Reymonta Street is one of the most important sports venues in Kraków. Wisła Kraków plays its home matches here. The stadium also regularly hosts other sporting and cultural events, attracting thousands of participants and spectators. This sponsorship allows for extensive brand exposure while simultaneously strengthening the facility's promotional potential.

Synerise Arena - Henryk Reyman Municipal Stadium in Krakow

Under the three-year agreement, Synerise SA received a comprehensive package of marketing benefits from both the Municipality of Kraków and TS Wisła Kraków SA. This includes the use of the brand's name in the stadium's name, prominent logo display both on the façade and inside the facility, and the company's presence at major sporting events, including the White Star's championship matches. The facility's official name is currently Synerise Arena – Henryk Reyman Municipal Stadium in Kraków. A shortened form is also permitted: Synerise Arena Kraków.

" Accepting the title sponsor role is a natural step for Synerise, stemming from our strong ties to Krakow, and indeed to Poland. The stadium is a place important to residents and local sport, but also to Polish history. We see it as a part of our brand's long-term presence in a place that thrives on sport and the emotions of thousands of people, but above all—and this is crucial for us—it is a place where some of the best programmers in the world study and work ," explains Jarosław Królewski , President of Synerise SA . "We already have offices at the stadium. We strive to do exceptional things in our business in the field of artificial intelligence at a global level—being the title sponsor is also exceptional."

About the Title Sponsor

Synerise SA is an innovative deep-tech company specializing in advanced artificial intelligence and big data. It is globally recognized for its research achievements in AI – its private baseline model for behavioral data, BaseModel.ai , has achieved world-class results in recommendation benchmarks.

Founded in Krakow in 2013 , Synerise SA is recognized and awarded by global organizations such as Google, Microsoft, EY, Deloitte, and the Financial Times. Synerise SA serves clients in over 150 countries, supporting industry leaders in retail, banking, e-commerce, automotive, insurance, and telecommunications.

An important step in the stadium commercialization process

One of the goals of the competition was to raise additional funds to help cover the facility's maintenance costs. Simultaneously, work is underway to expand the range of services available at the stadium . The new features are intended to ensure the facility can be used year-round.

" We are consistently taking steps to commercialize the stadium, and securing a title sponsor is one of them. We want to leverage the potential of this venue even more effectively, ensuring it is vibrant, attracts organizers of prestigious events, and becomes a center for community integration ," emphasizes Tomasz Marzec , Director of the Sports Infrastructure Management Board in Krakow.

" The announcement of the winner of the competition for the title sponsor of the Henryk Reyman Municipal Stadium is a great joy for us. This is a historic event, as it marks the first time in the history of this stadium. We are pleased that this moment is part of the celebrations of the Club's 120th anniversary, " emphasized Florentyna Kulig, Managing Director of TS Wisła Kraków SA.