Peter Moore joins Wisła Kraków as Management Advisor and Minority Shareholder

Global sports and technology business legend Peter Moore begins a new chapter at Wisła Kraków SA as Management Board Advisor and minority shareholder.

Peter Moore has acquired a 5% stake in TS Wisła Kraków S.A. His commitment is crucial to the continued implementation of Wisła Kraków's bold vision – a plan rooted in global ambition, confidence in modern technologies, and digital transformation, while also maintaining a deep respect for local traditions.

"Peter is not only one of the most successful people in the world of sports and technology. Polish football has never seen such a man," said Jarosław Królewski, President of the Management Board and majority owner of Wisła Kraków. "He is a man who deeply understands what clubs like Wisła truly stand for – they are carriers of history, identity, and community. Thanks to his support and belief in our project, we are entering a new phase with courage, confidence, and a global perspective. As CEO, it is particularly significant for me that Peter has been behind initiatives that have truly changed the world – not only in football, but also in technology, entertainment, and education. His belief in the power of club communities, his humility, and his willingness to support Poland's development by sharing knowledge, experience, and best global practices, following his successes in the Western world, are exceptional. This is a gesture of immense significance, demonstrating how inspiring this collaboration can be."

Peter Moore will bring decades of elite management experience to Wisła, having served as Chairman of Liverpool FC, COO of EA Sports, Corporate Vice President of Microsoft Xbox, and executive positions at Sega, Reebok, and Unity Technologies. His unparalleled track record in building iconic sports and gaming brands makes him a natural candidate for Wisła's evolving football-tech model.

"This is more than a project – it's a journey of heritage, innovation, and community," said Peter Moore. "I've always admired clubs with deep-rooted heritage like Wisła Kraków. I'm honored to join this bold experiment and contribute to a vision that honors Kraków's rich footballing history while helping to build something new and inspiring. The potential for what we can achieve together – on and off the pitch – is extraordinary."

This partnership underscores the direction Wisła Kraków has been pursuing over the past two years: global ambitions, technological investments, and deeper engagement with local communities. With Peter Moore on the advisory board, the club strengthens its commitment to combining tradition with innovation—aspiring to become a leading example of how heritage institutions can evolve without losing their soul.

Wisła Kraków is an organization aware of its position in football and its associated ambitions. For years, the club has consistently and determinedly rebuilt its structures to the best of its ability – both in the sporting and commercial areas. This process has become part of the club's identity and is based on hard work and perseverance. The collaboration with Peter Moore aims to support the club in addressing existing challenges, addressing identified areas requiring improvement, and designing a sound and sustainable sporting and financial path into the future. Peter Moore's experience in managing a club as large as Liverpool and other organizations – and the lessons learned – are invaluable to Wisła. The club faces much work, but thanks to determination, systematic action, and clearly defined goals, Wisła looks to the future with optimism. A long-term process of positive change lies ahead, requiring patience and sound decisions – the first step was taken today.

Peter Moore – Automatically Generated Biography (OpenAI DeepResearch)