Business year 2025 at Wisła Kraków – time to sum up

The year 2025 has passed – it's the perfect time to look back and summarize what has happened in Wisła Kraków's business over the past twelve months. It was a time of intense work, dynamic growth, and further proof that the White Star is one of the strongest sports brands in Poland – even off the pitch.

One of the key events was the establishment of a partnership with a new sponsor, Szubryt. The sponsor's logo debuted on the Wisła Kraków first team's match shorts, and the signed agreement will remain in effect until June 2027. This is an important step in building long-term, stable sponsorship relationships and another example of the trust that businesses place in the Club.

We also opened a new chapter in the Club's history in July 2025, when Kappa became Wisła Kraków's Technical Sponsor. With the launch of our partnership, we debuted three new match kits, including, for the first time in Wisła Kraków's history, a black variant, which was met with great interest from fans. The partnership with Kappa not only represents a new visual quality but also an important step in the further development of the White Star's image.

Another important element of the Club's business stabilization was the extension of key sponsorship agreements. TEXOM remains Wisła Kraków's Strategic Sponsor, while the Luktrans Group, Superbet, Synerise, PRODIM, Socios Wisła, and Volvo Wadowscy also continue their involvement.

2025 was also a very busy year for the Wisła Biznes project. The club currently has 102 members, and throughout the year, we organized 13 initiatives and meetings to integrate the White Star business community. The main goal of this year's activities was to get to know each other better, build a real community, and strengthen the "Wisła factor." Partners had the opportunity to meet with coaches Mariusz Jop, President Jarosław Królewski, and Angel Rodado, among others, which further strengthened relationships and the sense of belonging within the Club.

The business strength of Wisła Kraków is best demonstrated by the numbers. In 2025, we signed a total of 74 sponsorship agreements, a clear sign of growing interest in the Wisła brand and confirmation of the attractiveness of the Club's partnership offerings.

One of the highlights of the calendar was the third edition of the Wisła Business Fair – the largest business event organized by the Club. During the match against Ruch Chorzów, over 40 companies presented their offerings to other Partners and fans present at the stadium. The event was enriched with panel discussions, competitions, and numerous attractions, serving as a perfect example of Wisła Kraków's business strength and potential.

After a break, the Business Club Trophy, a corporate football tournament, also returned to Reymont Stadium. Twenty-three corporate teams competed on the main pitch of the Municipal Stadium in Krakow, and the event attracted over 500 participants, becoming not only a sporting competition but also a family company picnic. Halm-mont was the tournament's winner.

Wisła Kraków consistently demonstrates its strength as a media and attendance brand. An average of 228,449 viewers watched Wisła Kraków's matches on television, while the average stadium attendance was 24,490. We already know that these results will be even better this season. Wisła Kraków's current ticketing database numbers 248,361 fans, representing enormous potential for the Club's Partners and Sponsors.

And what lies ahead? 2026 will be Wisła Kraków's anniversary year. This special time will provide an opportunity for further meetings, new initiatives, and projects that will further strengthen the Club's business. One thing is certain – Wisła Kraków is entering its anniversary with ambitious plans, strong partners, and a community that continues to grow.